Performance Marketing & Demand Generation

Objective: Scalable pipeline creation with measurable ROI

• End-to-end professional management of paid campaigns across LinkedIn, Google, Instagram, and other priority platforms

• AI enabled design and deployment of campaign-specific, conversion-optimized web pages

• Ad creative development, A/B testing, and continuous optimization

• Lead generation, qualification, and structured handover to sales

• Cost, conversion, and ROI tracking aligned to revenue outcomes

Content Marketing & Thought Leadership

Objective: Build market credibility and sustained inbound demand

• Annual content strategy aligned to business priorities and GTM themes

• Development of multi-format collateral:

  • Videos, animations, blogs, e-flyers, image carousels, case studies, etc

• Execution of organic campaigns across LinkedIn, Instagram, and other platforms

• Social engagement management, community interaction, and lead capture

• Content performance tracking (reach, engagement, influence on pipeline)

CXO Brand Building & Executive Visibility

Objective: Position leadership as trusted industry voices

• LinkedIn presence strategy for CXOs, including content calendar and execution

• End-to-end management of personal YouTube channels (strategy, content, moderation)

• Identification, planning, and execution of webinars, panels, and speaking opportunities

• Narrative alignment between personal brands and corporate positioning

Events & Experiential Marketing

Objective: High-impact lead generation and brand recall

• Identification and qualification of 100+ industry events for relevance and ROI

• Procurement of premium exhibition booths (including China sourcing), logistics, and on-site deployment

• Booth engagement strategy to drive high footfall and quality leads

• On-ground lead capture, qualification, and post-event follow-up framework

• Curated networking initiatives (e.g., “Happy Hour” events) to accelerate relationship building

Sales Intelligence & Account-Based Marketing

Objective: Improve win rates through insight-led selling

• Deep research on target accounts and key stakeholders

• Sales intelligence support for Account-Based Marketing initiatives

• Development of an internal app/dashboard for daily sales intelligence updates

• Competitive insights, buying signals, and trigger-based alerts for sales teams

Public Sector & Strategic Solicitations

Objective: Increase success rate in formal bid-driven opportunities

• Continuous scanning and qualification of public and private RFPs

• End-to-end drafting and coordination of RFP responses

• Compliance management, submission tracking, and follow-up

• Post-bid analysis to improve future win probability