Clinically accurate content

Search engines continue to prowl the internet for references to credible content. Hence, ensure that you load your website with expert written content that is clinically accurate. Wherever applicable, please cite references to peer-reviewed journals to back your claims. Please ensure that you continue to respect first principles of Search Engine Optimization (SEO).

Example: A virtual ICU provider publishes a whitepaper on how their AI-driven alerts reduce ICU mortality. By citing peer-reviewed studies and using clear, clinical language, their content is seen as authoritative by Google’s AI and gets featured in AI Overview responses to “how can AI reduce ICU mortality?”

Align Terminology for your target Market

Although search engines and AI tools have improved cognitive abilities, keywords remain an important part of every high quality content that man or machine scouts the internet in search of credible sources. Hence, ensure that your content is optimized with the keywords suited to the market that you are seeking growth in.

Example: A UK-based remote monitoring firm seeking opportunities in the U.S. must change references to National Health Services. Similarly, change “bedside nurse support” to “virtual sitter support for U.S. hospitals,” improving discoverability in AI Overviews that reflect American terminology.

Publish data-backed case studies

Unlike in the age of SEO, when verbose content with good keywords density would suffice, in the age of AI Overviews, publishing data, either from your own research or credible third party data to back your claims is crucial. Note that AI has the ability to ‘make sense’ of the data.

Example: A startup shares a case study with research findings from 100 hospitals that demonstrate a 40% improvement in sepsis detection through their video AI platform. This data could help their page appear in summaries when users search “AI for early sepsis detection.”